STRATEGY, IDENTITY
AND VISUAL COMMUNICATION
FOR BUSINESSES
STRATEGY AND DESIGN
A VISUAL
SYSTEM THAT STRENGTHENS YOUR BUSINESS
SwissVis expands its range of services through its partnership with Marino Design Agency, a creative partner specializing in brand identity, corporate identity, packaging design, corporate communications and web design.
SwissVis defines the objectives and overall direction of each project, while Marino Design Agency translates the company’s values and needs into a professional, distinctive and cohesive visual system.
THE CREATIVE PARTNER
Marino Design Agency
Marino Design Agency is the creative partner selected by SwissVis to develop the graphic and visual components of projects for businesses.
The agency creates and renews corporate identities, designing logos, visual systems and communication tools that clearly convey the value of each business.
This partnership ensures continuity between the objectives defined by SwissVis and their practical application across corporate materials, sales tools, products, physical environments and digital channels.
SELECTED PROJECTS
BRINGING EACH PROJECT TO LIFE
A selection of projects in which SwissVis guided the client’s strategic development and entrusted Marino Design Agency with the creation of the visual communication.
Each project responds to specific needs and demonstrates how strategy, content and design can work together to make a business clearer, more recognizable and more authoritative within its market.
A SHARED APPROACH
FROM PROJECT DIRECTION TO VISUAL COMMUNICATION
Every project begins with a thorough understanding of the company, its market, its audience and the goals it aims to achieve.
SwissVis leads the process, sets priorities and coordinates each phase of the project. Marino Design Agency supports this process by developing the visual identity and graphic tools needed to turn that direction into a tangible and recognizable presence.
THE CREATIVE PARTNER’S EXPERTISE
A COMPLETE SYSTEM TO STRENGTHEN YOUR BUSINESS
Through Marino Design Agency, SwissVis integrates specialized expertise in the creation and development of corporate identities into its projects.
Each element is designed as part of a cohesive system, ensuring consistency across brand identity, sales materials, products and digital channels.
Creation of brands and visual systems that clearly express the company’s personality, values and market positioning.
The process includes concept development, definition of the visual language and creation of a distinctive identity that can be applied consistently across all key communication materials and channels.
Evolution of existing logos and brand identities to make them more contemporary, distinctive and aligned with the company’s growth.
The redesign preserves recognizable elements that still hold brand equity while refining shapes, proportions, typography, colors and the broader visual system to strengthen the brand’s authority and competitiveness.
Development of a coordinated identity system that defines the color palette, typography, graphic elements, iconographic style and core application guidelines.
The goal is to create a consistent and recognizable brand presence across corporate documents, sales materials, presentations, physical environments, vehicles, uniforms and digital channels, preserving brand consistency over time.
Design of packaging and labels that enhance the product, communicate its features and quality at a glance, and distinguish it from competitors.
Structure, materials, information hierarchy and visual language are coordinated to create packaging that is functional, distinctive and aligned with the brand’s market positioning.
Creation of brochures, catalogs, company profiles, presentations and sales materials designed to organize complex content in a clear, authoritative and easy-to-navigate way.
Copy, imagery, data and visual hierarchy are integrated into effective communication tools that support the presentation of the company, its services and its products.
Design of websites and digital interfaces that are consistent with the brand identity and aligned with the company’s business objectives.
Site architecture, content, navigation and visual language are developed to present services and expertise clearly, improve the user experience and generate inquiries and new business opportunities.
THE VALUE OF COLLABORATION
ONE COORDINATED JOURNEY, FROM VISION TO VISUAL EXPRESSION
The partnership between SwissVis and Marino Design Agency enables businesses to approach each project through a fully coordinated process.
SwissVis retains overall strategic direction, while Marino Design Agency develops the graphic and visual components, ensuring that every solution is aligned with the company’s objectives, market positioning and professional standards.
The result is stronger, more recognizable communication that actively supports business growth.
LET’S TALK ABOUT YOUR PROJECT
EVERY GROWING BUSINESS NEEDS AN IDENTITY TO MATCH
Has your business evolved while its communication still reflects what it used to be?
SwissVis can guide you through the definition and development of the project, bringing in the creative expertise of Marino Design Agency to build or renew your company’s visual identity.